Jesus, CEO: Using Ancient Wisdom for Visionary Leadership by Laurie Beth Jones
“I often ask my clients to make a list of their resources, and I remind them that money is the least important one. It takes people some time to appreciate that their greatest resources are often the people they know. Joe Girard, in his book The Greatest Salesman of All Time, claims that he pictures the number 250 engraved on each person he meets. He says each person knows at least 250 other people he needs to know- people who could become his friends and customers, too.
It is important to take the time to know your people. Situations will come up where their many skills or talents or friends or relatives will prove invaluable. If you think of your pocketbook as your only resource, you constantly will be thumbing through the Yellow Pages instead of relying on someone you know.
A young physician started his practice, hoping to market his sports medicine skills. He spend thousands of dollars advertising in the newspaper week after week with very little result. One day as he was bemoaning his lack of business to his receptionist, she casually said, “My husband is the president of the local jogging club. Why don't you do a seminar for them next week?” That was just what he was looking for: one human being, close at hand, with the resources he needed. Soon his practice was filled with people who knew someone he knew.
ACTION STEP FOR TODAY:
How aware are you of all your resources?
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Quotes from: Laurie Beth Jones, Jesus, CEO: Using Ancient Wisdom for Visionary Leadership (New York: Hyperion, 1995), pages 66-67 .