177 Mental Toughness Secrets of the World Class

“Corporate America and entrepreneurs are starting to catch on to something athletes have always known: if you want to maximize your potential in anything, hire a coach. Coaching is to performance what leadership is to an organization. Since human beings are primarily emotional creatures, competent coaches are experts at stoking the fires that burn within – assuming there is already (at least) a small flame. Coaches can’t create the flame, but the good ones can turn a small flame into a blow torch. World class coaches won’t even accept a client if they fail to find a flame inside. They know the flame is the prerequisite for greatness. Average people will only accept the amount of coaching their egos will allow.

Champions are well known for being the most open to world class coaching. The bigger the champion, the more open-minded they are. The great ones couldn’t care less about ego satisfaction when it comes to improving their results – all they’re looking for is an edge, no matter how slight. Their logic behind this is simple: when two champions go head to head, many times the only thing that favors the winner is a slight edge in thinking, strategy, and technique. All champions look for that one little advantage that great coaching can provide.”


“Invest 15 minutes to consider hiring a coach to help you get better results. Be coachable and open-minded. You may be surprised at what you will learn.”

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Quotes from: Steve Siebold, 177 Mental Toughness Secrets of the World Class (Hong Kong: London House, 2005), page 41.

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