Jesus, CEO: Using Ancient Wisdom for Visionary Leadership by Laurie Beth Jones

“There is a popular saying that children learn by what they see, not by what they hear.  Policy manuals and instruction books may serve a purpose, but they do not establish a corporate culture.  Leaders set the example by what they do.”

“When a leader arrives late but demands punctuality, the cognitive dissonance that is created will manifest itself in various ways in the staff members' attitudes.  Corporate culture is established at the top by one or two key individuals. A bit of red dye injected into a potato soon has every inch of the potato showing red in its veins.  Your deeds and behaviors will be injected like dye into the psyche of your staff members.  I hope you like red potatoes, because you'll soon be eating your deeds.”


Would you be willing to have someone videotape your deeds for a day and then use that tape as a training video? If no, what could you do so you would be willing?

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Quotes from: Laurie Beth Jones, Jesus, CEO: Using Ancient Wisdom for Visionary Leadership (New York: Hyperion, 1995), page 226-229.

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